Complete Guide to Digital Marketing Careers and How to Get Started in the Industry

Complete Guide to Digital Marketing Careers and How to Get Started in the Industry

We all know how digital marketing has suddenly changed the way brands look at marketing! It is no longer about word of mouth or branding. With digital marketing, you can track an interested customer from the first time they viewed your product to the time they make a purchase. Such a task requires the hard work of a team giving rise to the demand for digital marketing experts. In this guide, we discuss how young and old aspiring marketers can start their journey into this industry! Do you need a degree or just an advanced training in digital marketing is alright, we discuss all of your doubts in detail!

How Do You Start a Career as a Digital Marketer?

The digital marketing world is constantly evolving. With the increasing popularity of social media and its ability to reach a large audience, digital marketing has become an increasingly important career for many people.

In order to get started in this field, you should have a basic understanding of the industry and be able to effectively use social media platforms as part of your strategy. You also need to understand how search engines work and how they can help you with your marketing efforts.

As an expert, I would recommend those looking to start their career in digital marketing to first enroll in a training program offered by the best digital marketing institutes such as IIDE, Simplilearn, Upgrad, etc to learn the industry-relevant strategies.

What is Digital Marketing and How Does it Differ from Traditional Marketing?

Digital marketing is a field that has been growing exponentially in recent years. The concept of digital marketing is not new, but the way it has been executed and its tools have evolved.

Digital marketing is defined as the use of digital media to engage customers and create, deliver, and measure the impact of marketing messages. The tools used in digital marketing include websites, social media platforms, mobile apps, email campaigns and more.

Digital marketers are typically focused on driving customer acquisition through various channels such as SEO (search engine optimization), PPC (pay-per-click advertising), content creation/social media management/blogging/viral video production/etc., while traditional marketers focus on brand awareness.

How Digital Marketers are Creating Opportunities in the Industry by Disrupting Traditional Media & Monetizing Content?

The digital marketing industry is constantly changing, and the content that marketers create is evolving as well. Today, there are more options for content than ever before. The industry has been disrupted by the influx of new platforms, such as social media, search engines, and e-commerce websites.

Digital marketers have found a way to create opportunities in their careers by disrupting traditional media and monetizing content. They are able to provide valuable insights to their audience and have the opportunity to build relationships with these audiences on a personal level.

There are many ways that digital marketers can use these platforms for their career growth. For example, they can start an Instagram account or blog to grow their own brand or reach out to influencers within the industry for collaborations.

Top 5 Digital Marketing Jobs in 2022

Digital marketing is a broad term that covers the different aspects of marketing in the digital world. It encompasses everything from social media marketing, to SEO, to email marketing.

The following are some of the most common digital marketing careers you may be interested in:

Copywriter: This is someone who creates content for websites and social media platforms. They write blog posts, articles, and other types of content for a variety of industries including fashion, education, and healthcare.

SEO Specialist: SEO specialists work on search engine optimization (SEO) campaigns to improve their company’s ranking on search engines like Google and Bing. They work with website owners to make sure that their site is optimized for search engines so that it can be found when people search for specific keywords or phrases related to their business or industry.

Social Media Manager: Social media managers are responsible for managing all aspects of social media platforms including posting content such as photos, videos , and status updates on social networks such as Twitter, Facebook, and YouTube.

Marketing Manager: This is a job typically done by someone with a marketing degree. They are in charge of managing all aspects of digital marketing campaigns for different companies, including website design and development, advertising sales, public relations, etc.

Digital Marketing Manager: This job is in high demand due to the increasing use of digital marketing by businesses. It is also a good career choice because it provides plenty of opportunities for growth and development, and it can lead to a C-level position.


Starting a digital marketing career might sound easy, but maintaining a job that gives you long-term security in the digital marketing space totally depends upon your skills and mindset. The more adaptable and open to ideas you are, the more you get to learn, implement and see success. Hope that this guide helps you kickstart your digital marketing career!

Author’s Bio

Karan Shah, Founder and CEO at IIDE

Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School. 

A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.

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