Many businesses treat social media optimization (SMO) and search engine optimization (SEO) as just two more things on their digital marketing to-do list. This shouldn’t be the case, though. There’s a deeper relationship here that you need to be aware of.
Although Google will never admit it, your social media can impact your SEO in a variety of ways. This includes helping more people notice your content, driving more traffic to your website, and obtaining links to your content from other websites. Without social media marketing, you’ll miss out on these opportunities. This isn’t something you want to happen, so it’s important to learn how to make social media work for you.
Creating Profiles to Help Your Search Engine Results Pages (SERPs)
When your business has an active social media presence, its profiles show up in the SERPs. From here, you can easily dominate the top few results when someone conducts a branded search for your business. This doesn’t mean that you can simply create a profile and forget about it. You have to actively engage in social media marketing which means that you have to carefully set up your profiles so that you show up when branded searches for your business are conducted. These profiles need to be filled out with everything, especially your business’ name, and relevant content.
Targeting an Engaged Audience
It isn’t enough to simply create dedicated social media profiles for your business. This won’t have much of an impact on your SEO. You also need to engage with your audience. Provide them with original, thought-provoking content that encourages them to click on links and come to your website. Once they’re there, you want them to stick around for a while so as to reduce your bounce rate (the number of people who view one page of your website before leaving). This will also help you to grow your average daily website traffic since you’ll have another platform from which to attract visitors to your website.
Obtaining High-Quality Backlinks
Your website needs high-quality backlinks. These play an important role in improving your Google rankings. One of the best ways to get some great backlinks without ever requesting them is through social media marketing. All you have to do is post engaging content with a link back to your website. Once you’ve done so, you never know when you will find someone who will want to link from their website to this content. When they do so, they’ll give you a backlink that can help your Google rankings improve.
Using Google Plus to Improve Your Rankings
Google Plus holds special significance for SEO. Here you have a tool that targets users when they’re logged in to their G+ accounts. Google sends them personalized search results that are based on the +1 activity of people who are in your network (a.k.a. circles). Therefore it’s an important part of your social media marketing strategy to create content that people will want to interact heavily with. Experts also believe that when you post new website content on G+, your page will be indexed faster. Some even say that this can happen within hours.
Help with Smaller Search Engines
You may not think that less popular search engines (e.g., Yahoo, Bing) aren’t important. However, they do play a role in the search engine market. Therefore you can’t overlook them. Bing readily admits that its algorithm looks at social media, which makes yet another case for social media marketing.
At the Local SEO Tampa Company in Tampa, FL, we understand how the difference of just one spot in the SERPs determines whether or not you get that lead. That’s why we’re here to help you take advantage of any available help – including helping you with your social media marketing. So, get in touch with us today.