According to Matt Davies Stockton, in 2022 most Google searches were carried out via mobile rather than the desktop. Moreover, the number is on the rise and this trend won’t change anytime soon. That’s why you can’t afford to not have a mobile-friendly website. Let’s check out how to make your website mobile friendly.
1. Choose a mobile responsive theme –
First of all you need to make your website mobile responsive. That means the website needs to realign according to the display of the smartphone and changes its layout at the same time. Both CMS systems like WordPress and all-in-one solutions like Squarespace have a large catalog of free and premium mobile responsive themes and templates you can use.
2. Change the content –
After you choose a responsive theme, it’s time to strip back the content of the automated mobile view of your website. Work out the goal of the main page and design it accordingly on the website. Excessively goal-oriented main pages don’t work for desktops. However, for mobile it works, since people look you up on mobile only when they need your product or service. Shorten forms that need to be filled out and avoid large chunks of text to make the mobile experience seamless.
3. Keep it light –
Google clearly states that your website’s speed is a big ranking factor. If it has large images and heavy CSS designs, it would rank lower on the search results. That’s why you need to make your website as light as possible. Use online tools to compress your images as much as possible without compromising image quality. For videos, upload them to a third party and embed them on your website. Make sure to switch off autoplay so that an unrelated video doesn’t start playing after your video ends.
4. Rethink button size and placement –
All websites use buttons to link to forms, other sections, and more. However, you need to make sure that the ‘good’ button that works on your website doesn’t turn into a ‘bad’ one on mobile. Think about how you would use your phone and how your thumbs would work and change the size and position of the buttons accordingly. The goal is to give the user an ergonomic experience. Your users shouldn’t need to use anything but the thumb of their dominant finger to access all the buttons.
5. Get rid of pop-ups –
Pop-ups work well when used on the desktop version of different websites. However, on your phone, they are nothing short of a nightmare. Mobile screens are small, and you have limited real estate to waste on pop-ups. Moreover, it’s impossible to design the pop-ups to trigger at the perfect time on mobile.
Matt Davies Stockton suggests that you use the above-mentioned tips and implement them to make your website mobile friendly. Mobile-friendly websites don’t just rank higher on the search engine, but also give your customers a better experience and can help boost traffic and revenue generation.