Web design is the foundation of the whole website. A well thought off website with appropriate design elements can make a definite deal with the customers. Do you know that a web design has the power to hold customers onto the website for long? It has answers to all the questions like where and how to display certain elements. Further, it propels the clients to take the desired action. Well, we’ll discuss tested web designing hacks that help you move ahead of others in 2021:
1. Make a Visually appealing design
Do you know that the visual aspect can complement or make your website look dull? So, it is our hands how to use them. It covers size, color, and contrast. Select them as:
Font color: Three to four colors are more than enough. But, more than four make websites look clumsy. Generally, font colors are darker shades like black, dark blue. Besides this, the heading or subheadings could be in red, orange, even black in bold can solve the purpose.
Other than that, you should highlight essential links. For example, links to maximum converting pages and other internal links and informative outbound links must be green or blue.
Font Size: Font size must be at least 16 px for users to understand what is mentioned on the web page. Below this, it seems like small insects moving but not readable. Also, heading tags must follow conventions for visual clarity.
Contrast Flow: Contrast is an essential part of the design. Using darker background shades can mislead visitors that this is the end of the page. Start with the subtle backgrounds in the beginning and ending with the dark hues in the footer.
2. Follow standard design principles
Customers always like simple, clean, and standard designs. The overcrowded and extraordinary design may push away the visitors. The rule of thumb is all the major websites on the internet follow a standard design, i.e., categories on top, then content, afterward about us tabs on the footer.
Clean and straightforward designs seem soothing and relaxing. On the other hand, cluttered space is a simple throw-out customer formula. Web designers must use website extras to the bare minimum.
Images carousel a whole bunch of images used for brand or product description. People look at the image carousel at the top and ignore others at the bottom. They get tired of one carousel due to extra loading time.
Accordions, tabs, and sliders may seem to be attractive initially. But they reduce the credibility of other things mentioned on the web page.
Also, scrolling is better than clicking. Users find it easy to scroll the page rather than clicking to find other information.
Other than that, you can approach a web design agency to design a beautiful and standard website.
3. Add more white space
White space or negative space appears to be something left out space or space not utilized effectively. But it is another way around! White space increases the relevance of presented content. It is the space between text, columns, margins, and other components of the website.
Can you imagine how homes or offices will look loaded with furniture and other stuff? You will not get space to walk. Space fully occupied makes it difficult even to breathe. Similarly, more white space improves the significance of design elements on the web page. You can communicate and highlight necessary parts of the site like Call to Action, which needs strong attention, like discounts or lightning deals.
Now the question arises, how to do it! Use shorter sentences and small paragraphs. Bullet points leave some space on both the right and left sides. Apply them wherever appropriate. Furthermore, minimalist design is the best way to enhance the user experience.
4. One call to action on a web page
A call to action is like a direction for the customer. It is a prompt button that inspires the users to take some action. For example, buy something, sign up, fill the form, subscribe, contact us, get a free ebook, and all others. CTA is an essential part of marketing campaigns and is the key to maximum conversion ratio.
For the design aspect, when you focus on one task on a web page, it yields maximum results. And it proves to be most beneficial in telling customers what do they need to do. Highlight your CTA button or hyperlink in bold and use a different color for this.
You can put it in a place where it is properly visible. But, caution! People don’t like irritating CTAs, unnecessary pop-ups, and deviations. So, before designing any piece of content and web page, think about its CTA. Fit it in the proper place with a short phrase creating a sense of urgency.
5. Designing Images that suits your audience
Images are most helpful that illustrate your text as well as make your website look more beautiful. But, what are the types of images should a web designer use? Pictures that are related to the content and edify it.
Original images always help in improving the ranking of your website. There are many options available today:
Make infographics to tell a story of your product to users. It is the combination of significant points, series of steps along with images or vectors. They are influential in giving a brief topic.
You can design your images in photoshop or other image designing platforms. In this way, it is easy to put up your creativity and perspective to the image. Nowadays, animated figures in pictures are also quite common.
Now, what is an image trying to convey? It also matters the most. In research, it is found a picture of a baby looking towards the screen will make users look at him. While baby looking at the text will prompt users to see the information.
Other than that, images containing people themselves personify the content. But, don’t use people in groups which only distracts the readers. Thus, try to use people images on the landing pages and pages which require personification.
6. Test and experiment what works best
A web design is never complete without going onboard. When you haven’t put your plan, how will you know whether your customers like it not? For this, feel free to get feedback from your clients, partners, team members, and authorities.
Select the best of your designs and put them into A/B testing. And keep the one that gets a maximum response. Trying out multiple variable designs helps you understand the relevance of individual design elements. Make alterations of colors, image alignment, text columns, and fix the one that works best.
Other quick web design hacks
- Keep the web design mobile-friendly. Use the AMP web pages to increase the speed of the site. Additionally, make the website responsive to fit well on all screens.
- Use clear and to-the-point headlines to increase clarity that what the whole web page contains.
- Utilize videos to explain details of your products and reach more people.
- According to hick’s law, give minimum choices to your users to select what they want easily.
Conclusion
In brief, web design is the foundation on which the whole website structure is built. Make smart design decisions to touch human lives. These are the main points:
First, prefer minimalist design and give users fewer choices to increase the impact of what you want to convey.
Second, responsive design will increase the bandwidth of your customers.
Next, employ visual cues to direct readers to the desired places.
Last but not least, keep one call to action and one goal on a web page.
So, which one of the design tips do you like the most? And how are you planning to implement them?