When it comes to the customer lifetime value (CLV) of a company’s customers, there are three key metrics to keep in mind: acquisition, retention, and referrals. The goal is to maximize CLV over time by…
We all know how digital marketing has suddenly changed the way brands look at marketing! It is no longer about word of mouth or branding. With digital marketing, you can track an interested customer from…
Most of the data stored and saved today are in soft-copy or virtual format and shielded under a click button of our devices. Starting from school assignments to the most confidential federal data is stored…
An Overview of KYC KYC, also popular as Know Your Customer, is a personal identity verification process through which banks and financial institutions can authenticate the validity of an individual before providing them with any…
Google Ads, usually known as Google Adwords, is a platform for internet advertising developed and launched by Google. Advertisers can bid to have movies or product listings shown. It may display advertisements on both search…
Creating a brand identity for your business is crucial because it allows you to stand out, whether you're in a crowded marketplace or simply hoping to attract more interest from potential customers. Your brand design…
The adoption of digital technology is growing fast, but many people still do not use it regularly. Digital adoption is the process of creating and using digital assets, such as websites, videos, social media posts,…
Video is a potent marketing tool that has been steadily growing in popularity over time. Creating and launching a lucrative video marketing campaign might seem like a massive undertaking for a small business, especially if…
Instagram Reels is now the go-to place where you can use amazing videos for fun and as a part of marketing. Over time, reel videos have proved to be one of the best ways to…
Many businesses treat social media optimization (SMO) and search engine optimization (SEO) as just two more things on their digital marketing to-do list. This shouldn’t be the case, though. There’s a deeper relationship here that…
